F2o Food Shoot

"F2o, short for Fresh to Order, is focused around the concept that fresh, wholesome and creative meals don’t have to be accompanied by an expensive price tag and lengthy wait. Through a straightforward menu and fresh ingredients prepared daily, F2o is committed to transforming ‘simple’ to ‘special’ all at a price that will leave change in your pocket and a smile on your face. Freshness and quality are the pillars of the concept with no pre-prepared sliced meats; everything is cooked on the grill in the open display kitchen to ensure that customers will get it fresh, get it fast, and get it fine during their dining experience at F2o." Source: 1888pressrelease.com

Mid-January, I had the pleasure of meeting and working with Jesse Gideon, Pierre Panos' managing partner and F2o corporate chef. He contacted me at the end of December about doing a shoot for their box lunch. Very excited and somewhat intimidated by the task, I accepted the job.